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PR & corporate communications

I tailor organizational stories to targeted audiences to achieve results.

About Me

Helping organizations tell their stories is my passion. Targeting that story to the right audiences, including the right key messages, helps an organization protect its brand, retain customers and employees, and positions the organization for growth. It’s not only good business, but when coupled with measurable results, it’s smart, efficient business.

For more than 10 years, I’ve honed this skill to help organizations, including Fortune 100, 200 and 500 companies, tell their stories. Doing this strategically assists organizations in achieving specific business objectives. To reach those goals, I ensure targeted results by identifying measurable communication objectives, conducting necessary research, and monitoring overall effectiveness.

My experience includes extensive internal communications:

  • Strategic communication planning and counsel
  • Branded employee campaigns
  • Executive presentations
  • Award-winning intranets and newsletters
  • Technical writing and instructional design

And, external communications:

  • Strategic communication planning
  • Media relations
  • Branding
  • Product launches
  • Award-winning websites
  • Marketing communications
  • Social media
  • Crisis communications

As an accredited PR professional, I adhere to the Public Relations Society of America’s Code of Ethics.

Targeting a story to the right audiences, including the right key messages, helps an organization protect its brand, retain customers and employees, and positions the organization for growth. It’s not only good business, but when coupled with measurable results, it’s smart, efficient business.

 

 

Portfolio

Branding

Executive Messaging

Magazine Articles

Marketing Communications

Newsletter Articles

Newsletters (writer | editor)

Press Releases

Websites

Résumé

Professional Experience

Program communications manager
BNSF Railway, Class I railroad employing 42,000 employees		 2009 – 2011
Lecturer
The University of North Texas, Four-year university with more than 36,000 students		 Fall Semester 2009
Principal
Que Public Relations, Boutique public relations agency, specializing in strategic planning, integrated marketing communications and corporate communications		 2006 -2009
Director, media communications
CAVOK Group, Aerospace firm offering consultation in FAA certification and customization of maintenance programs for commercial and regional air carriers		 2004 -2005
Writer | Editor – Safety, Training, Security and Aeromedical
Allied Pilots Association, Trade association for American Airline pilots		 2002 -2004

Key Career Accomplishments

    • Slashed trade association costs by more than $60,000 by successfully implementing an innovative database solution for departmental documents, including accident investigation files. Database was later adopted by all departments, saving more than $100,000.
    • Drafted and issued the Allied Pilots Association’s accident investigation report on Flight #587 to the National Transportation Safety Board (NTSB) by forging relationships with key subject matter experts. This report posted to the NTSB docket on schedule and resulted in positive media coverage for the union.
    • Successfully managed the Severe Acute Respiratory Syndrome (SARS) crisis internally by issuing twice daily hotline updates for American Airline pilot members, resulting in an 80-percent increase in telephone contacts.
    • Branded aerospace company and rolled out ad campaign to industry publications, resulting in 30-percent increase in name recognition along with endorsement by the Federal Aviation Administration. Retained after the company was sold to provide strategic internal communications.
    • Led public relations agency start-up, beginning with two Fortune 200 clients, and managed two full-time employees and one part-time employee, assuming mentor role.
    • Led internal communications on a multibillion dollar initiative for a U.S. railroad, including branding and strategic communication plans. Advanced adoption and usage among 13 geographically diverse groups by educating project managers and building consensus among work teams.
    • Developed and produced Fortune 200 safety insert for employee magazine as part of the organization’s strategic communication plan to raise awareness of safety processes and issues. Over a five-year span, the organization’s accidents and incidents were reduced by a measurable amount.

Leadership Abilities

  • Renaissance attitude; “can do” mindset
  • Extreme organizational and time management skills
  • Analytical and strategic thinker
  • Decisive self-starter
  • Problem solver
  • Innovator
  • Consensus and relationship builder
  • Teacher | mentor
  • Quick learner
  • Creative
  • Careful listener
  • Adept verbal communicator
  • Team player
  • Efficient at managing people

Job Skills

  • Strategic planning
  • Marketing communications
  • Change-management communications
  • Employee communications
  • Media relations
  • Desktop publishing (Adobe software suite) and Microsoft Office suite
  • Brand management
  • Social media
  • Portuguese (beginner | mid)
  • Experienced AP-style editor
  • Vendor management
  • Budget | project management
  • Exemplary storyteller
  • Design | html
  • Technical writing | Instructional design

Education and Accreditation

  • Master of Journalism, journalism (strategic communications) with minor in English/technical writing (University of North Texas, Denton, Texas)
  • Bachelor of Arts, English (University of Iowa, Iowa City, Iowa)
  • Accreditation in public relations (Universal Accreditation Board)

Awards

2011

PRSA Bronze Anvil Award of Commendation (employee intranet)
Telly Bronze Award (safety communications video)
IABC Bronze Quill Award of Merit (internal employee campaign)
IABC Bronze Quill Honorable Mention (internal video)

2008

IABC Bronze Quill Award of Excellence (employee newsletter)
IABC Bronze Quill Award of Merit (identity)
AMCP Hermes Creative Award Honorable Mention (identity)
AMCP Hermes Creative Gold Award (branding)
AWC Clarion Award (website)
PRSA – Public Relations Society of America; IABC – International Association of Business Communicators; AMCP- Association of Marketing and Communications Professionals; AWC – The Association for Women in Communication

Affiliations

  • Public Relations Society of America (PRSA)
  • Fort Worth PRSA chapter board member, 2006 – 2011
  • The International Association of Business Communicators (IABC)
  • Association for Women in Communications

Contributing Author

  • “Widgets and why they’re important to PR” (Communiqué magazine November | December 2008)
  • “Understanding organizational ethics: How PR professionals can steer a safe course” (PRSA Tactics, September 2009)
  • “Take a sentimental journey: What sentiment analysis means for PR professionals” (PRSA Tactics, November 2009)

Industry Presentations

Download résumé here.

Contact Me